Nearly five years after her groundbreaking second studio album, '21', Adele returns with a record-breaking hauntingly-beautiful power ballad, simply entitled "Hello". The song was written by the 27-year-old British siren (full name Adele Laurie Blue Adkins) together with her producer, Greg Kurstin. "Hello" is about Adele's relationships with her ex-lovers, loved ones but also with her former self as she tries to right her wrongs from the past. The piano track serves as the lead single from Adele's third studio album, '25', released on November 20 2015, through XL Recordings. '25' is a worthy successor to '21' and the singer herself compared '21' to '25', by calling the former a "break-up record" and '2'5 a "make-up record."
The music video was filmed on a farm in Québec by Canadian actor and director Xavier Dolan. The sepia-toned visuals perfectly reflect the song's theme of nostalgia and regret. The video stars American actor Tristan Wilds as Adele's love interest whose heart she inadvertently broke. The concept of the video revolves around a recently broken-up woman calling a younger version of herself which is emphasizing by featuring a flip phone. Portions of the video were filmed with IMAX cameras, making it the first music video in IMAX format.
The single became an instant global hit upon its release by topping music charts and breaking digital downloads and streaming records, while the music video broke the Vevo record for the most views in 24 hours with 27.7 million total, previously held by Taylor Swift's video for "Bad Blood" (20.1 million views).
Watch the visual for "Hello" below to truly appreciate the creative effort. Listen to the lyrics to hear the goodness. Play it a few times. Then if you dare, try not to have this song stuck in your head for days. Impossible, we tell ya.
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