Following the success of "Sledgehammer", their biggest hit to date, the young ladies of Fifth Harmony get bossy in the official visual for their brand-new girl power anthem "Worth It" featuring rapper Kid Ink. The song was written by Priscilla Renea together with Norwegian music-making duo Stargate, consisting of Mikkel S. Eriksen and Tor Erik Hermansen, as well as Ori Kaplan. The jazz-heavy track was produced by Stargate and Ori Kaplan. "Worth It" serves as the third single from the group's debut studio album, 'Reflection', released on February 3, 2015 by Syco Music and Epic Records.
The fierce music video was directed by Cameron Duddy and was produced by Paul Bock For DNA Inc. Fifth Harmony premiered the visuals at the 2015 Kids' Choice Awards on March 28, 2015 on Saturday, March 28, 2015. In the clip, Dinah, Lauren, Camila, Normani and Ally are calling the shots as powerful corporate bosses all dressed in business-esque attire. The sexy ladies rule a workplace dominated by men who work as secretaries as the gender roles appear to be reversed. The feminist undertones are evident as the girls dance in front of a huge stock market ticker that displays positive messages like "FEMINISM IS SEXY" and "WOMEN IN POWER". Kid Ink makes a cameo as he raps from an armchair while surrounded by some sexy and confident business women.
Fifth Harmony are scheduled to perform at the White House Easter Egg Roll on April 6, 2015.
We know that you can't get enough of the brilliant visual for "Worth It" and are dying to abuse the play button. We encourage you to watch it a few times. In order to help you memorize the song, we have provided you with the actual lyrics you can scroll through for ease of access.
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